How yoga, strength-training, and shot-put taught me to run a copywriting business
Long before I knew I was starting a business, I had very stubborn beliefs about my “can’s” and “cannot’s” and I stuck by them fiercely.
I was a voracious reader but pulled my hair out when it came to math problems. Story arcs came to me telepathically, but physics made me want to reverse-engineer my own destruction. I was a natural at shot put but worse than terrible at long-distance running.
What I liked about shot put was the same thing I currently enjoy about weightlifting and yoga. I was able to train until I felt - and could measure myself - getting better. Every day, more weight, more pushups, maybe an extra dip. Every class, I could hold my downward dogs longer and not topple over during balancing poses.
It’s thrilling and gratifying to be able to watch your own progress, even - and especially - after months where you’d lose a little momentum and then get back to the gym again. (Like, perhaps, January).
I didn’t want to fully accept that I could train for the long-game (remember: stubbornness), but I was doing it anyway.
I was training for the long-game by coming back, time and time again, with gentle attempts to renew my practice. Starting again without discouragement. By training for depth and breadth in my exercise, and thinking of my workouts as “practice”, I was actually training my endurance.
I’ve been weightlifting and yoga-ing for five years now, contrary to teenage me, who wasn’t able to touch her toes while sitting on the couch.
Writing has been the same journey for me.
At first, I fell head-over-heels for poetry. I kept coming back to it until I graduated with my bachelor’s in English and corporate communication, became a content strategist, a marketing specialist and a social media manager, and now, a copywriter.
By training around the field of writing - in digital inbound marketing, UX design, conversion copy, data analytics, social media strategies - I trained my eye towards persuasion and psychology.
I trained my writing until I could measure its progress.
Before, progress was measured by getting published - but in business, the progress is how my copy can convert into your sales.
I come back to writing with every new skill, over and over again, but writing itself - researched, authentic, generous, converting copy - is my strength. It’s also my long-game. I’ve pushed hard to learn, to be the best, and to make sure I have a foothold - and now it’s time I let the universe take over.
So, universe - you there?
I’m starting a business in 2018 called Wild Geese Creative Company. Wild Geese writes creative copy and offers sassy af* collaboration for small businesses who want to make a splash online and dolla dolla bills at the bank.
Who am I? I’m Mama Goose, founder of Wild Geese, and also:
the copywriter you need to emphasize your unique selling points in a relatable way to your potential clients,
the business owner who smashes your KPIs out of the park with my copy,
the partner who offers strategic consulting for your content planning and authority goals,
the marketing strategist who’ll make sure you’re talking to people who are primed and ready to listen to what you have to say, and
the web-savvy, analytics-attuned, conversion optimizer who’s going to get you paid.
I used to believe in my limitations.
This year, I gave my limitations a g**damn talking to, because it’s time for me to flip the script.
Now, I begin. And I need your help.
Do you know of any small business owner, start-ups, or mom-and-pops that could use my dope services? If you love them, chances are I will too.
Let ‘em know I exist, and I exist because I (probably) want to help them figure out how they can do their copy so much bolder. So much louder. And so much more convincingly.
With a little gin and a lotta tonic,